There was a time when clothing wasn’t just about style.

It was a statement. A revolution. A way to resist, to feel, to exist. Because the 70s taught us one thing:

DON’T ASK FOR PERMISSION. 

 

That spirit didn’t fade it transformed into REWIND

In every cut, every print, every fabric inspired by that decade, we bring that energy back.

 

This is REWIND!

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A new capsule that blooms from the roots of Upsett, where we honor the soul of the 60s and 70s  proudly made in Mexico, with love. Because beyond wearing history, we want to pass it on — to teach new generations the value of what we lived, felt, and fought for. The pieces of memory we’ve collected,

now worn with purpose.

Sometimes, to feel again, you have to go back a little…

 

Rewind a thousand times: that golden era, that killer reggae track, that decor, that moment

and feel it like the very first time.

 

REWIND TO FEEL AGAIN.